Acculturation and consumer loyalty among immigrants: a cross-national study
Year of publication: |
2014
|
---|---|
Authors: | Segev, Sigal ; Ruvio, Ayalla ; Shoham, Aviv ; Velan, Dalia |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 48.2014, 9/10, p. 1579-1599
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Acculturation | Ethnic identification | Consumer loyalty | Ethnic brands | Ethnic stores |
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