Acculturation to the global consumer culture : a generational cohort comparison
Jason Carpenter, Marguerite Moore, Anne Marie Doherty and Nicholas Alexander
| Year of publication: |
2012
|
|---|---|
| Authors: | Carpenter, Jason ; Moore, Marguerite ; Doherty, Anne Marie ; Alexander, Nicholas |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 5, p. 411-423
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Kohortenanalyse | Cohort analysis | Soziale Integration | Social integration | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657386