Consumer acculturation in the age of globalization : a study of first-generation Indian immigrants in the United States
Year of publication: |
2012
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Authors: | Mathur, Anil |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 5, p. 372-384
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Subject: | consumer acculturation | first-generation Indian immigrants | overacculturation | hyperidentification | USA | United States | Indien | India | Konsumentenverhalten | Consumer behaviour | Soziale Integration | Social integration | Migranten | Migrants | Globalisierung | Globalization | Arbeitsmigranten | Migrant workers |
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