Achieving Brand Loyalty Through Sponsorship : The Role of Fit and Self-Congruity
Year of publication: |
2013
|
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Authors: | Mazodier, Marc ; Merunka, Dwight |
Publisher: |
[S.l.] : SSRN |
Subject: | Sponsoring | Sponsorship | Markentreue | Brand loyalty | Großbritannien | United Kingdom | Vertrauen | Confidence |
Extent: | 1 Online-Ressource (37 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: J. of the Acad. Mark. Sci. (2012) 40:807–820 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 17, 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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