Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Aravind Reghunathan and Joshy Joseph
| Year of publication: |
2021
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|---|---|
| Authors: | Reghunathan, Aravind ; Joseph, Joshy |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 21.2021, 3/4, p. 245-264
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| Subject: | brand awareness | brand associations | sponsorships | brand loyalty | sports brands | sports marketing | Sportmarketing | Sports marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sponsoring | Sponsorship | Fußball | Football | Profisport | Professional sports | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Brand loyalty |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2021.118823 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012697147