Achieving good dividends through brand leadership
Year of publication: |
2019
|
---|---|
Authors: | Kirkup, Malcolm ; Illes, Katalin |
Published in: |
Good dividends : responsible leadership of business purpose. - New York : Routledge, ISBN 978-1-138-10352-8. - 2019, p. 127-138
|
Subject: | Markenführung | Brand management | Dividende | Dividend | Markenartikel | Brand | Führungsstil | Leadership style |
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