Achieving Marketing Curriculum Integration: A Live Case Study Approach
| Year of publication: |
2004
|
|---|---|
| Authors: | Elam, Elizabeth L.R. ; Spotts, Harlan E. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 26.2004, 1, p. 50-65
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