Achieving university libraries user loyalty through user satisfaction : the role of service quality
Year of publication: |
2022
|
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Authors: | Twum, Kojo Kakra ; Adams, Matilda ; Budu, Stephen ; Budu, Rosina Akuokor Anati |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 32.2022, 1, p. 54-72
|
Subject: | Ghana | LibQUAL | University library service quality | user loyalty | user satisfaction | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Wissenschaftliche Bibliothek | Academic library | Bibliothek | Library |
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