Action sports participation: consumer motivation
Year of publication: |
2008
|
---|---|
Authors: | Ko, Yong Jae ; Park, Hyewon ; Claussen, Cathryn L. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 9.2007/08, 2, p. 111-124
|
Subject: | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Motivation | Varianzanalyse | Analysis of variance |
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