Can sports sponsorship affect consumers' motivation for sports consumption?
Year of publication: |
2022
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Authors: | Thomas, Oliver ; Kucza, Gunther ; Schuppisser, Stefan W. |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 7, p. 893-922
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Subject: | key factors | motivation | sponsee | sponsorship | sport consumption | sport-property | sports | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Sportmarketing | Sports marketing | Motivation | Profisport | Professional sports | Sportorganisation | Sport organization | Sportveranstaltung | Sport event | Fußball | Football |
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