Activating salesperson resilience during the COVID-19 crisis : the roles of employer event communication and customer demandingness
Tuan Trong Luu
| Year of publication: |
2021
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|---|---|
| Authors: | Luu Trong Tuan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 96.2021, p. 18-34
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| Subject: | Communication | COVID-19 | Customer demandingness | Deliberate rumination | Intrusive rumination | Resilience | Vietnam | Coronavirus | Coping-Strategie | Coping strategy | Viet Nam | Kommunikation | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.03.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194566