Active integration of users into the innovation process of a manufacturer : the BMW customer innovation lab
Marc Jokisch
| Year of publication: |
2007 ; 1. Aufl.
|
|---|---|
| Authors: | Jokisch, Marc |
| Publisher: |
München : Dr. Hut |
| Subject: | BMW Group | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Kfz-Industrie | Automotive industry | Deutschland | Germany | Unternehmen | Produktinnovation | Innovationsprozess | Kunde | Beteiligung | Bayerische Motoren Werke | Projekt |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 281 S. Ill., graph. Darst. 210 mm x 148 mm, 385 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, Ludwig-Maximilians-Univ., Diss., 2007 |
| Notes: | Wirtschaftswissenschaften |
| ISBN: | 3-89963-515-9 ; 978-3-89963-515-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003449587