Active Price Management : Be a Price Maker, Not a Price Taker!

by Sven Reinecke, Laura Johanna Noll

Active Price Management: Fundamentals and Challenges -- Conditions of Price Management -- Goals of Price Management -- Price Management Strategies -- Price Management for Innovations -- Auctions -- Price Management for Business-to-Business Services -- Conclusion.

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Year of publication:	2023 ; 1st ed. 2023.
Authors:	Reinecke, Sven ; Noll, Laura Johanna
Publisher:	2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Springer
Subject:	Börsenkurs \| Share price \| Preismanagement \| Pricing strategy

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Extent:	1 Online-Ressource(IX, 90 p. 18 illus.)
Series:	Business Guides on the Go
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-031-42049-8 ; 978-3-031-42048-1 ; 978-3-031-42050-4
Other identifiers:	10.1007/978-3-031-42049-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014425493