Manufacturer rebate and channel coordination in O2O retailing
Year of publication: |
2021
|
---|---|
Authors: | Pei, Zhi ; Wooldridge, Barbara Ross ; Swimberghe, Krist R. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-12
|
Subject: | Retailing | Manufacturer rebate | Quantity discount | Channel competition | Coordination | Online to offline (O2O) | Einzelhandel | Retail trade | Rabatt | Rebate | Vertriebsweg | Distribution channel | Industrie | Manufacturing industries | Wettbewerb | Competition | Preismanagement | Pricing strategy | Lieferkette | Supply chain | Lieferantenmanagement | Supplier relationship management |
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