Ad-blockers : a blessing or a curse?
Manmohan Aseri, Milind Dawande, Ganesh Janakiraman, Vijay S. Mookerjee
| Year of publication: |
2020
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|---|---|
| Authors: | Aseri, Manmohan ; Dawande, Milind ; Janakiraman, Ganesh ; Mookerjee, Vijay S. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 2, p. 627-646
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| Subject: | ad-blocking | web advertising | rational expectations equilibrium | revenue maximization | Rationale Erwartung | Rational expectations | Theorie | Theory | Asymmetrische Information | Asymmetric information | Online-Marketing | Internet marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0906 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295037