The making of a good impression : information hiding in ad exchanges
Zhen Sun, Milind Dawande, Ganesh Janakiraman, and Vijay Mookerjee (Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, TX, USA)
| Year of publication: |
September 2016
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|---|---|
| Authors: | Sun, Zhen ; Dawande, Milind ; Janakiraman, Ganesh ; Mookerjee, Vijay S. |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 3, p. 717-739
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| Subject: | Ad exchanges | information revelation designs | heuristic policies | Informationsökonomik | Economics of information | Asymmetrische Information | Asymmetric information | Wechselkurspolitik | Exchange rate policy | Informationsverhalten | Information behaviour | USA | United States | Experiment | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011551133