Ad critique : how to deconstruct ads in order to build better advertising
Nancy R. Tag
| Year of publication: |
2012
|
|---|---|
| Authors: | Tag, Nancy R. |
| Publisher: |
Los Angeles, Calif. : SAGE |
| Subject: | Advertising. | Advertising--Evaluation. | Criticism. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 199 S. : Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk |
| ISBN: | 978-1-4129-8053-1 ; 1-4129-8053-4 |
| Source: |
Persistent link: https://www.econbiz.de/10009635206