The fundamentals of creative advertising
Ken Burtenshaw ; Nik Mahon ; Caroline Barfoot
| Year of publication: |
2011 ; 2. ed.
|
|---|---|
| Authors: | Burtenshaw, Ken ; Mahon, Nik ; Barfoot, Caroline |
| Publisher: |
Lausanne [u.a.] : AVA Academia |
| Subject: | Advertising. | Advertising campaigns. | Commercial art. |
| Extent: | 175 S. : Ill. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Text on inside covers. - Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-2-940411-56-6 ; 2-940411-56-5 |
| Source: |
Persistent link: https://www.econbiz.de/10009635187