Ad reactions over time : capturing changes in the real world
Year of publication: |
1986
|
---|---|
Authors: | Burke, Marian C. |
Other Persons: | Edell, Julie A. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 1, p. 114-118
|
Subject: | Werbung | Advertising | 1985 |
-
Dadzie, Kofi Q., (1988)
-
Advertising and labour supply : why do Americans work such long hours?
Cowling, Keith, (2011)
-
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema, (2012)
- More ...
-
The impact of feelings on ad-based affect and cognition
Burke, Marian C., (1989)
-
The power of feelings in understanding advertising effects
Edell, Julie A., (1987)
-
Improving retailer capability for effective consumerism response
Berry, Leonard L., (1976)
- More ...