Adaptation of marketing mix elements in international markets
Thomas L. Powers; Jeffrey J. Loyka
| Year of publication: |
2010
|
|---|---|
| Authors: | Powers, Thomas L. ; Loyka, Jeffrey J. |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 1, p. 65-79
|
| Subject: | Produktentwicklung | New product development | Internationales Marketing | International marketing | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003952664