Adapting marketing to libraries in a changing world and world wide environment : papers presented at the 63rd IFLA conference, Copenhagen, September 1997
Section on Management and Marketing. Ed. by Réjean Savard
| Alternative title: | Le marketing des bibliothèques à l'heure du changement et de la mondialisation Le marketing des bibliothèques à l'heure du changement et de la mondialisation Le marketing des bibliothèques á l'heure du changement et de la mondialisation |
|---|---|
| Year of publication: |
2000
|
| Other Persons: | Savard, Réjean (ed.) |
| Institutions: | International Federation of Library Associations and Institutions / Section on Management and Marketing (contributor) |
| Publisher: |
München : Saur |
| Subject: | Bibliothek | Marketing | Kongress |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 89 S Ill., graph. Darst 21 cm |
|---|---|
| Series: | IFLA publications. - Berlin : De Gruyter Saur, ISSN 0344-6891, ZDB-ID 153943-7. - Vol. 89 |
| Conferences: | IFLA conference ; 63 (Copenhagen) : 1997.09. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English ; French |
| Notes: | Beitr. teilw. engl., teilw. franz. Literaturangaben kart. : ca. DM 78.00 |
| ISBN: | 3-598-21811-7 |
| Classification: | Bibliothekswesen, Dokumentationswesen: Allgemeines ; Bibliotheksverwaltung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001421045