Adapting marketing to libraries in a changing and world wide environment : Copenhagen, September 1997
Section on Management and Marketing, [International Federation of Library Associations and Institutions]. Ed. by Réjean Savard
| Alternative title: | Le marketing des bibliothèques à l'heure du changement et de la mondialisation |
|---|---|
| Year of publication: |
2000
|
| Other Persons: | Savard, Réjean (contributor) |
| Institutions: | International Federation of Library Associations and Institutions / Section on Management and Marketing (contributor) |
| Publisher: |
München : Saur |
| Subject: | Bibliothek | Marketing | Kongress | Kopenhagen <1997> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 89 S. : Ill., graph. Darst. |
|---|---|
| Series: | IFLA publications. - München [u.a.] : Saur, ISSN 0344-6891. - Vol. 89 Papers presented at the ... IFLA conference. - München [u.a.] : Saur. - Vol. 63 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English ; French |
| Notes: | Beitr. teilw. engl., teilw. franz. |
| ISBN: | 3-598-21811-7 |
| Classification: | Marketing ; Bibliotheksverwaltung |
| Source: |
Persistent link: https://www.econbiz.de/10004381181