Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication
Year of publication: |
2012
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Authors: | Brønn, Peggy Simcic |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 16.2012, 1, p. 77-94
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Subject: | Dienstleistungsqualität | Service quality | Firmenimage | Corporate reputation | Risikomanagement | Risk management | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Legitimität | Legitimacy |
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