Adaptive Selling to the Professional Services Market: Utilizing the Myers-Briggs Type Indicator to Direct Style Flexing
Year of publication: |
1995
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Authors: | Reagan, Carmen C. ; Capella, Louis M. ; Miles, Morgan P. |
Published in: |
Journal of professional services marketing. - New York, NY : Haworth Press, ISSN 0748-4623, ZDB-ID 6160001. - Vol. 11.1995, 2, p. 23-44
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