Added value for sponsors : a study of network in football 2011-2018
Year of publication: |
2022
|
---|---|
Authors: | Erichsen, Morten ; Stiklestad, Trond ; Holum, Marthe ; Jakobsen, Tor G. |
Published in: |
Sport, Business and Management : an international journal ; SBM. - Bingley : Emerald, ISSN 2042-6798, ZDB-ID 2589607-6. - Vol. 12.2022, 4, p. 421-439
|
Subject: | Network effect | Relationship | Renewing sponsorship | Sponsor satisfaction | Sponsorship network | Sport sponsorship | Sponsoring | Sponsorship | Fußball | Football | Unternehmensnetzwerk | Business network | Brasilien | Brazil | Sportmarketing | Sports marketing | Sport | Sports | Netzwerkökonomik | Network economics | Werbewirkung | Advertising effects |
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