Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Year of publication: |
2012
|
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Authors: | Avery, Jill ; Steenburgh, Thomas J. ; Deighton, John ; Caravella, Mary |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 3, p. 96-111
|
Subject: | multichannel retailing | channels of distribution | channel management | channel migration | direct marketing | e-commerce | retail stores | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Direktmarketing | Direct marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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