Price bundling theory applied to retail banking
Merja Mankila
| Year of publication: |
1999
|
|---|---|
| Authors: | Mankila, Merja |
| Publisher: |
Göteborg : Handelshögskolan vid Göteborgs Univ., Företagsekonomiska Inst. |
| Subject: | Leistungsbündel | Bundling strategy | Privatkundengeschäft | Personal banking | Theorie | Theory | Preismanagement | Pricing strategy |
freely available
| Extent: | Online Ressource, 460 KB, text |
|---|---|
| Series: | FE rapport / Department of Business Administration, School of Economics and Commercial Law, Göteborg University. - Göteborg, ZDB-ID 2822328-7. - Vol. 1999-367 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Record-last-verified: 27-12-00 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001514948