Addressing the complexities of managing domestic and multinational corporate brands
Year of publication: |
2015
|
---|---|
Authors: | Khojastehpour, Morteza ; Ferdous, Ahmed Shahriar ; Polonsky, Michael |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 20.2015, 1, p. 48-62
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate branding | Corporate brands | Domestic and multi-national corporations | Multinational corporate brands |
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