Addressing the personalization-privacy paradox : an empirical assessment from a field experiment on smartphone users
Year of publication: |
2013
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Authors: | Sutanto, Juliana ; Palme, Elia ; Tan, Chuan-hoo ; Phang, Chee Wei |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 37.2013, 4, p. 1141-1164
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Subject: | Personalization–privacy paradox | mobile advertising applications | uses and gratification | information boundary theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | USA | United States | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Feldforschung | Field research |
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