Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Aimee Dinnin Huff, Michelle Barnhart, Brandon McAlexander, and Jim McAlexander
| Year of publication: |
December 2017
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|---|---|
| Authors: | Huff, Aimee Dinnin ; Barnhart, Michelle ; McAlexander, Brandon ; McAlexander, Jim |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 37.2017, 4, p. 393-408
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| Subject: | gun violence | wicked problem | cultural change | gun control | social marketing | Waffenrecht | Gun law | Social Marketing | Social marketing | Gewalt | Violence | Kriminalität | Crime | Waffe | Weapon |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146717715744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791100