Adjusting Choice Models to Better Predict Market Behavior
Year of publication: |
2005
|
---|---|
Authors: | Allenby, Greg ; Fennell, Geraldine ; Huber, Joel ; Eagle, Thomas ; Gilbride, Tim ; Horsky, Dan ; Kim, Jaehwan ; Lenk, Peter ; Johnson, Rich ; Ofek, Elie ; Orme, Bryan ; Otter, Thomas ; Walker, Joan |
Published in: |
Marketing Letters. - Springer. - Vol. 16.2005, 3, p. 197-208
|
Publisher: |
Springer |
Subject: | Bayesian analysis | extended model of behavior | motivating conditions |
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