Adjustment of MNE Geographic Market Strategy in Responding to the Rise of Local Competitors in an Emerging Market
Year of publication: |
2018
|
---|---|
Authors: | Li, J.T. ; Xie, Zhenzhen |
Published in: |
The Oxford handbook of management in emerging markets. - Oxford : Oxford University Press, ISBN 978-0-19-068397-9. - 2018
|
Subject: | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry |
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