Adolescent and young adult response to fear appeals in anti-smoking messages
Year of publication: |
2013
|
---|---|
Authors: | Ferguson, Graham ; Phau, Ian |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 14.2013, 2, p. 155-166
|
Subject: | Rauchen | Smoking | Social Marketing | Social marketing | Werbewirkung | Advertising effects | Jugendliche | Youth | Angst | Anxiety | Australien | Australia |
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