The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kathleen Kelly; Maria Leonora G. Comello; Linda R. Stanley; Gabriel R. Gonzalez
| Year of publication: |
2010
|
|---|---|
| Authors: | Kelly, Kathleen ; Comello, Maria Leonora G. ; Stanley, Linda Rae ; Gonzalez, Gabriel R. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 50.2010, 3, p. 265-278
|
| Subject: | Rauchen | Smoking | Social Marketing | Social marketing | Zielgruppe | Target group | Jugendliche | Youth | Mexikaner | Mexicans | Werbewirkung | Advertising effects | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008697045