Adolescent girls from a modern conservative culture : the impact of their social identity on their perception of brand symbolism
Year of publication: |
2011
|
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Authors: | Souiden, Nizar ; M'saad, Bouthaina |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 12, p. 1133-1153
|
Subject: | Mädchen | Girls | Jugendliche | Youth | Sozialpsychologie | Social psychology | Konservatismus | Conservatism | Markenimage | Brand image | Tunesien | Tunisia |
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