Factors influencing product involvement among young consumers
Year of publication: |
2010
|
---|---|
Authors: | Te'eni-Harari, Tali ; Hornik, Jacob |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 27.2010, 6, p. 499-506
|
Subject: | Kinder | Children | Jugendliche | Youth | Markenimage | Brand image | Sozialpsychologie | Social psychology | Israel |
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