Adopting an analytic hierarchy process to select Internet advertising networks

Developing a New Model for Selecting Advertising Agencies

Lin, Chin-Tsai, (2002)

Forecast Advertising Revenue for the Five Largest Media and the Internet in Taiwan Using Grey Theory, and a Comparison of Media Trends between Taiwan and Japan

Lin, Chin-Tsai, (2002)

Selection of Advertising Agencies Using Grey Relational Analysis & Analytic Hierarchy Process

Lin, Chin-Tsai, (2001)