Adoption of digital banking channels in an emerging economy : exploring the role of in-branch efforts
Year of publication: |
2021
|
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Authors: | Kaur, Simran Jit ; Ali, Liaqat ; Hassan, M. Kabir ; Al-Emran, Md |
Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 26.2021, 2, p. 107-121
|
Subject: | Digital banking | Communication | Branch transformation | In-branch efforts | Branch staff | Digitalisierung | Digitization | Electronic Banking | Electronic banking | Bank | Filiale | Branch office |
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