Adoption of online marketing for service SMEs with multi-criteria decision-making approach
Lanndon Ocampo (University the Philippines Cebu, Philippines), Rosalin Merry Berdin Alarde (University of San Jose-Recoletos, Philippines), Dennis Anthony Kilongkilong (University of San Jose-Recoletos, Philippines), Antonio Esmero (University of San Jose-Recoletos, Philippines)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Ocampo, Lanndon ; Alarde, Rosalin Merry Berdin ; Kilongkilong, Dennis Anthony ; Esmero, Antonio |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 225-243
|
| Subject: | Online-Marketing | Internet marketing | Dienstleistungssektor | Service industry | KMU | SME | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | AHP-Verfahren | AHP approach |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011611226