Adoption of Smart TV in UK and the moderating role of viewer classification
Year of publication: |
2019
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Authors: | Gholami, Roya ; Shirazi, Farid ; Arnold, Daniel |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 11.2019, 1, p. 1-24
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Subject: | Accompanied Viewing | Smart TV | Technology Acceptance Model | UTAUT Model | Video on Demand | Nachfrage | Demand | Bespielte Medien | Pre-recorded media | Großbritannien | United Kingdom | Klassifikation | Classification | Innovationsakzeptanz | Innovation adoption |
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