Ads Avoiding Behavior: A Study of the Determinants of TV Ads Avoiding Between Light and Heavy Avoiders in Greater Cairo
Year of publication: |
2003
|
---|---|
Authors: | Ismail El‐Adly, Mohammed |
Published in: |
Journal of Economic and Administrative Sciences. - MCB UP Ltd, ISSN 2054-6246, ZDB-ID 2664448-4. - Vol. 19.2003, 1, p. 1-2
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | TV | Avoidance | Cairo | Egypt |
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