Ads, fads, and consumer culture : advertising's impact on American character and society
Arthur Asa Berger
| Year of publication: |
2004 ; 2. ed.
|
|---|---|
| Authors: | Berger, Arthur Asa |
| Publisher: |
Lanham, Md. [u.a.] : Rowman & Littlefield |
| Subject: | Advertising | United States | Popular culture | Consumer education | USA | Werbung | Verbraucherverhalten | Gesellschaft |
| Extent: | XVII, 197 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2000 |
| ISBN: | 0-7425-2723-9 ; 0-7425-2724-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004784821