You can teach an old dog new tricks : strategies for including older consumers when selecting media vehicles
Ted D'Amico
Year of publication: |
2007
|
---|---|
Authors: | D'Amico, Ted |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 1, p. 103-112
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Zielgruppe | Target group | Ältere Menschen | Elderly people | Werbewirkung | Advertising effects | USA | United States |
Saved in:
Saved in favorites
Similar items by subject
-
Um, Nam-Hyun, (2012)
-
The influence of parental styles on children's consumption
Wisenblit, Joseph Z., (2013)
-
Active mediation of television, internet and mobile advertising
Shin, Wonsun, (2017)
- More ...
Similar items by person
-
D'Amico, Ted, (2007)
- More ...