Ads to icons : how advertising succeeds in a multimedia age
Paul Springer
| Year of publication: |
2007
|
|---|---|
| Authors: | Springer, Paul |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Werbekampagne | Fallstudiensammlung | Neue Medien |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 379 S. : ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4936-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004884216