Price competition and store competition : store brands vs national brand
Year of publication: |
2013
|
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Authors: | Choi, Sungchul ; Fredj, Karima |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 225.2013, 1 (16.02.), p. 166-178
|
Subject: | Preiswettbewerb | Price competition | Markenartikel | Brand | Handelsmarke | Store brand | Markenführung | Brand management | Wettbewerb | Competition | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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