Advance selling to strategic consumers : preorder contingent production strategy with advance selling target
Year of publication: |
2018
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Authors: | Wei, Mike Mingcheng ; Zhang, Fuqiang |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 7, p. 1221-1235
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Subject: | advance selling | preorder | strategic consumer behavior | game theory | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Marketingmanagement | Marketing management |
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