Channel strategies for dual-channel firms to counter strategic consumers
Year of publication: |
2023
|
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Authors: | He, Peng ; He, Yong ; Zhou, Li |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-15
|
Subject: | Channel strategy | Pricing strategy | Dual-channel operations | Two-period selling | Strategic consumer behavior | Vertriebsweg | Distribution channel | Preismanagement | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
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