Journal of Brand Management : year end review 2015
Year of publication: |
December 2015
|
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Authors: | Powell, Shaun M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 9, p. 715-720
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Subject: | brand management | brand strategy | research directions | history | inspiring ideas | Forschung | Research | Geschichte | History | Fachzeitschrift | Journal | Markenführung | Brand management |
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