Advanced methods of marketing research
Year of publication: |
1994
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Other Persons: | Bagozzi, Richard P. (contributor) |
Publisher: |
Cambridge, Mass. [u.a.] : Blackwell |
Subject: | Marketingforschung | Aufsatzsammlung | Marktforschung | Methode |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing research : a practical approach
Kolb, Bonita M., (2008)
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda, (2006)
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Zur Bedeutung der Neurowissenschaften für das Marketing
Kühnpast, Nicole, (2004)
- More ...
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Reflections on a scholarly career : from inside out and back again
Bagozzi, Richard P., (2011)
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A goal-directed interactionist perspective of counterfeit consumption
Wu, Gavin Jiayun, (2019)
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Sumpradit, Nithima, (2015)
- More ...