Marketing research : a practical approach
Bonita Kolb
| Year of publication: |
2008 ; 1. publ.
|
|---|---|
| Authors: | Kolb, Bonita M. |
| Other Persons: | Kolb, Bonita (contributor) |
| Publisher: |
Los Angeles, Calif. [u.a.] : Sage |
| Subject: | Marktforschung | Market research | Marketingforschung | Marketingtheorie | Betriebswirtschaftslehre | Methode |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XIII, 292 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references (p. [280]-287) and index. - Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 1-4129-4797-9 ; 1-4129-4796-0 ; 978-1-4129-4797-8 ; 978-1-4129-4796-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003640708